• Business and market strategy review and assessment



• market sizing

• validation of strategy and positioning

• product line structuring / packaging                  

• competitive analysis and positioning

• business modeling and pricing

• key vendor alliances

• customer requirements / value props

• go-to-market channel strategy

• identification of "near" market opportunities

• go-to-market plan and projections



• targeted exposure, feedback with prospects

• accelerated intro to initial target major accounts

• win beachhead reference customers

• develop a formal sales process