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quickSTART’s 25+ years of experience in helping clients reduces the risk associated with new product development and accelerates pending revenue by select early market (heavily customer focused) research. Without a thorough understanding of the current and future competitive landscapes, and your prospective customer requirements, the packaging and marketing risks far outweigh development execution risks.
quickSTART provides an effective means of segmenting and identifying who the target customers are, a process to validate the market assumptions and focused research on the open, difficult marketing issues. The primary research tool is highly focused engagement with the target customer base. quickSTART believes this small investment will not only minimize product risk, but also provide a positive, low-risk, early market entry. The results: both a better product and a product plan with reduced "time to revenue."